Discuss Adorno's and the Frankfurt Sschools Concept that Celebrities Essay

Discuss Adorno's and the Frankfurt Sschools Concept that Celebrities Are One of the Means Through Twhich Capitalism Achieves it - Essay Example According to Boldrin and Levine (2002), â€Å"†¦countries are better off facilitating processes that are attractive to multinational companies and countries† (p. 212). Furthermore, the western culture has had the biggest influence on many other cultures in the world, to the angst or happiness of different people. The internet and the advent of computers have had a very big role to play in this spread of celebrity lifestyle. unlike in the past, with the click of the mouse, a fan can follow what their favorite celebrity is doing, what they eat, where they live and the minutest details of their lives. This, many people tend to imitate. This has led to many companies endorsing celebrities to market their products, banking on the fact that whatever the celebrities will be wearing, eating or be seen with will have the masses of their fans following suit, hence increase their sales. Needless to say, this does not come cheap, both to the endorsing companies and to the masses foll owing blindly. Social control is a phenomenon that is experienced by masses in the world, whether they are aware of it or not. It s described as the influence on individuals’ behaviors by institutions in the public through public opinion, social and religious organizations, use of force or violence, through appealing to people’s emotions and desires and also through use of leaders or celebrities in order to bring out certain reactions from the public in general. In the past, social control was a positive force that was meant to keep the fabric of society intact and keep evil and criminal activities at bay. However, with the media becoming more and more powerful, they have tapped into the idea of social control to influence people in order to gain monetary and other kinds of benefits, at the detriment of the whole society. This is seen through the influence caused by advertisements, TV and radio programs and wide coverage of celebrity lives, making masses desire the sam e kind and try to imitate this. Hui (2002) points out that â€Å"we found that, at least in the case of movies, the supply of creative work responded to economic incentives and consumer behavior† (p. 217.). The fact that the world has become largely capitalist is a factor that is stoking this flame. The result of this is mass deception, where the populations are made to believe that what they are seeing is the ideal of life and that they should strive to achieve these standards set by the media and celebrities. This is despite the fact that the lives celebrities live cost a fortune and cannot be achieved, at least in the short run, by most ordinary people. The result is that people have engaged in very destructive habits in order to buy into this deception. These habits include borrowing and using credit facilities beyond their means in order to get what the media has suggested, gambling, criminal activities, disregarding the old methods of working hard in order to achieve su ccess and instead depending too much on lotteries and wasting more money, amongst other socially deviant activities in order to feed their desires. According to The Culture Industry: Enlightenment as Mass Deception" Adorno and Horkheimer Frankfurt school, this is exactly what the media and the celebrity culture is using to deceive the masses. In their argument, Adorno and Horkhe

Homework Case Study Example | Topics and Well Written Essays - 250 words - 3

Homework - Case Study Example The practices proposed by NIST are too complicated and technically demanding for such business entrepreneurs to adopt and implement. 3. In the present age, technology advances at a very fast pace. It takes a lot of time and effort to implement the practices in the existing technology-based system, let alone a system that is constantly upgraded and renewed by the incorporation of new technology. 4. NIST requires configuration of workstations, laptops, and all types of technology with the industry standard active protection with firewall (â€Å"FASP Areas†). This becomes very costly for the business entrepreneurs particularly in the underdeveloped and the developing countries that tend to rely upon the pirated copies of software generally. 5. To consider the application of the NIST proposed security practices on a typical business, it is imperative that things are analyzed in a global context. While businesses in the advanced countries are extremely technology savvy and complying with the rules and regulations regarding computers, those in the third world countries are

Academic Monitoring Essay Example | Topics and Well Written Essays - 1000 words

Academic Monitoring - Essay Example There are certain essentials which must be present for the questioning to be effective. Firstly, the questions must be appropriate to the instructional and developmental level of the students. Secondly, the teacher needs to keep a keen eye on those students that are voluntarily participating in discussion and those who are not. The non volunteers need to be encouraged to participate. Thirdly, the teacher may ask students to give feedback to each other based on the submitted responses to certain questions, that is, they can be encouraged to comment or add to the responses of their classmates. The second strategy, monitoring seatwork is a systematic measure for interacting with students while they work. Instead of waiting for the student to ask for help the teacher can instantly intercept wrong concepts and understanding. In order to immediately correct misconceptions the teacher checks and discusses the work of each student individually. Monitoring seatwork aids in the elimination of disruptive behavior and improves on-task behavior of students. The third effective strategy involves ensuring that homework assignments are in sync with the content covered in the classroom. These assignments should be given frequently to extend the practice time that students have with the material. They should be suited to the developmental and ability level of the students. They should be clearly understood and should be quickly checked and returned to students with comments given to reinforce positive behavior. A fourth strategy includes having daily, weekly, monthly and term reviews as well as classroom testing. These tests must be administered regularly and frequently. They must be aligned to the instruction. They should be collected, graded, documented and immediately returned to students so that errors can be corrected before they become deep-seated. The first juncture in establishing an effective monitoring system

Nature Vs Nurture Twins Studies Psychology Essay

Nature Vs Nurture Twins Studies Psychology Essay This question will simply not disappear. And by no surprise in reality, it asks whether humans are free to behave as they want or whether their actions are encoded in them. In its modern nature, this controversial debate is based on terms of molecular genetics. Is the way we behave depended on gene structure, or is every human formed by his or her environment? (Trefil, 1996, para. 1) Throughout the middle term of the century, Americans religiously put faith in the second of these options. Human beings, we believed, were infinitely improvable, and if people behaved in a bad way, it was because of the environment they were surrounded by. We believed we could fix the environment and could make perfect human beings. On the contrary, evidence proved to be misguided strongly, heretically weak (Trefil, 1996, para. 2). However, times are different now. We have realized that many diseases are backtracked to our DNA, so we have also come to partially understand that genes play an important but not totally exclusive role in finding out our behavior. The proof that altered the perspective of the behavioral-science mainstream came in many shapes. Long studies of animals, rats, and fruit flies proved strong genetic connections on behaviors such as learning and reproduction. More precisely, the large archives of long and thorough studies of twins can show us the significance of genetic factors in mental disorders and a different variety of behavioral traits from the random interests of adolescents to general cognitive ability. These kinds of studies typically observe either identical twin, which share the same kind of DNA, especially identical twins separated and raised in environments different from one another, or at fraternal twins, who share different DNA but were raised in very similar environments (Trefil, 1996, para. 3). We need ask ourselves, what are the differences when it comes in terms of physical, cognitive, social-emotional; and the human developmental stages? B ut before we begin looking at does differences lets get to know a little more about twins and twin studies. Twin studies are a way that scientist and researchers use to study humans when it comes to figuring out what influences and individual the most; is it their genetics or their environment. Twins studies were first performed in 1876 by an English anthropologist Francis Galton (The Library Index, 2010). Francis Galton performed the twins study because he wanted to investigate the extent to which the similarities of twin changes during their developmental process (The Library Index, 2010). Galton like us was also interested in finding out what was more influential in an individuals life their genetics or the environment. A twin study is when the researcher takes both identical twins and fraternal twins and tries to compare and contrast information from both pairs of individuals by running test or just simply by observing the individuals. Identical twins happens about one-third of all births and it is when one ova or egg is fertilized by one sperm (Pekkanen). After the ova and the sperm fertilized the zygote divides and form two different embryos. Identical twins are always the same gender and also they share a hundred percent their genetic makeup. Fraternal twins on the other hand occur when two sperms fertilize two different ova or eggs at the same time. So what happens is that two different zygotes are formed and therefore two embryos are formed (Pekkanen). Fraternal twins share fifty percent of their genes and they can be the same gender or opposite genders; moreover, they are genetically similar to regular siblings (Pekkanen). Why are twins studies so useful when it comes to study the effects of nature and nurture? Twins especially identical twins are the closes we can get to a natural clone of an individual. Because identical twins share the a hundred percent of their genes it is easier to tell whether nurture plays a big or a small role in an individuals life. Fraternal twins are also good to study the effects of nature versus nurture because fraternal twins only share fifty percent of their genes so if any changes occur for example in the same environment then that lets us as researchers know whether nature plays a big role or a little role in an individuals life. Now that we have gotten enough information about nature and nurture as well as twin studies, we can start exploring how researcher have develop all the different theories on what really is that helps shape an individual. Is it nature or is it nurture? Physical Development Our book states that physical development is related to how the brain and the nervous system develops as well behavior development. Also in the physical development it is included the muscles, sensory capabilities and the need for food or a drink. Many factors help shape the physical development in an individual. The genes on an individual are the base line for physical development and then the environment helps shape the person according to what the person allows to come in from the environment. As we know identical twins have the same genes; however, many studies show that identical twins are not physically or behaviorally identical to one another. A lot of factors can help make changes, for example, if the twins do not have the same diets and nutrition then they are more likely to have different heights and even weights (Nature vs. nurture, 2010). Also when identical twins start to grow up they find ways to make themselves different from the other twin. They find ways like cutting their hair differently, wearing different clothing styles, having different friends and like different social activities (Nature vs. nurture, 2010). As for fraternal twins they only share half of their genes, but they also find ways to make sure that they are different from each other. Everyone wants to be an individual and twins are just like everyone else they want to find ways to be individuals and the environment helps with those decision. Cognitive Development Cognitive is related to the thought process and knowledge. When studying the cognitive process of humans many scientist use twin studies to get their results. Since identical twins are the closest the scientist can get to a clone of an individual because they have the same genes; the scientists can study how the environment shapes their intelligence. Also scientists use fraternal twins because they only share half of their genes, so they are just like regular siblings scientists can examine whether their genes shape their intelligence. Cognitive studies have been done for many years. One of the first scientists to study the role of genes in intelligences was Francis Galton (Bryner, 2006). Galtons theory is that parents transfer intelligence to their children. However, now days many scientists believe that genes and the environment work together to help cognitive development on every individual (Plomin, DeFries, 1998). Amy Wax on her article mentions that genes and parents do not just influence their childrens mental abilities, but rather that home environment, culture and peer influence also has an influence in their mental ability. Many scientists do agree with Amy Wax on how genes and environments work together on developing mental ability. However, it is believed that most of the influence does come from genetics and from the interaction with direct family members (Genetics and the,2010). Todays scientists use the IQ testing method to test an individuals intelligence. The IQ test measures an individuals ability to reason and to solve problems (Genetics and the, 2010). The IQ test has different versions of the test that measure different types of intelligence by using reading, comprehensive and mathematical problems. When comparing the results of family members the results are closer together than the scores of random people. Social Emotional Development There are significant discoveries that were made using different research methods to find social and emotional differences in twins. Political and social attitudes, ranging from divorce to the death penalty, were found to have a strong genetic influence in one Australian study. A Swedish study found genes significantly influenced two of the so-called big five personality traitsopenness to experience and conscientiousnesswhile environment had little impact. In contrast, environment influenced agreeableness more than genes did. (The two other traits are neuroticism and extroversion.) Another study, at the University of Texas at Austin, found that personality in identical twins correlated 50 percent and in fraternal twins about 25 percent (Neimark, Cochran, Dossey, 1997). Twins tend to start dating, to marry, and to start having children at about the same time. David Lykken, Ph.D., and Matthew McGue, Ph.D., at the University of Minnesota, found that if an identical twin had divorced, there was a 45 percent chance the other had also. For fraternals, the chance was 30 percent. The researchers think this is due to inherited personality traits. Both optimism and pessimism are heavily influenced by genes, but shared environment influences only optimism, not pessimism, according to a study of 522 pairs of middle-aged identical and fraternal twins. Family life and genes can be equal contributors to an optimistic outlook, which influences both mental and physical health, but pessimism seems largely controlled by genes (Neimark, Cochran, Dossey, 1997). Human Development Stages The first stage of human development is the prenatal stage. When we are talking about the prenatal stage it includes conception to birth. The prenatal stage of development begins once the egg has been fertilized. This happens when the mans sperm is released and meets an egg which then begins the fertilization, when the egg and sperm meet this is known as a zygote. This is the first stage of pregnancy. According to the text Child Development by Robert Feldman twins can also develop at this stage. For twins to occur there has to be a split off of the ovum within the first two weeks of fertilization. If the split off occurs the text states that there are two different types of twins that can occur; the first one is called monozygotic twins. Monozygotic refers to the twins be genetically identical. The second type that could occur if there is a split off is dizygotic twins. Dizygotic twins occur when there is two separate eggs are fertilized by two separate sperm. Once the zygote is form ed, whether it is single or multiple, it will then implant itself into the womens uterus. A placenta will then develop to support the embryo. The term embryo is referred to as the second stage of pregnancy when referring to the baby. The placenta will be the necessary nutrients to the embryo. Then an umbilical cord will form which will be another source for the embryo to get nutrients. The Embryo stage will last from 3 weeks to 8 weeks of pregnancy. The next stage is considered the fetus stage. This stage is from 8 weeks to birth. The second stage of human development is infancy. The infant stage is from the age of one month to one year, although there are variations of definition from the age of one month to the age of three years. To be specific a new born is considered from minutes old to the age of one month. During the infant stage the infant will go through several developmental milestones. According to Child Development text a chart lists some of the stages. It will begin with at approximately three months old the infant should start to roll over, then progress to rolling over. At the age of five months the infant should begin to sit up without needed support, the progress to standing with holding on to something. Next the child should be able to being grasping items using thumbs and fingers, followed by standing alone by about eleven months. Once the infant has mastered standing alone the next stage would be walking around twelve months. The child will progress to grow and develop many gross and motor skills as they develop. (Feldman 130) One thing that many especially parents love about the infancy age would perhaps be watching their personalities develop. During this stage the nature vs. nurture will certainly be scrutinized. Lets say we have identical twins; if one twin is outgoing and always going for the top that he wants while his twin just sits back and kinds just lets things happen around them, the parents might talk about how one has the personality of the mother, while the has the personality of the father. They might also consider a nurture trait while watching their twins play to be something that was learned perhaps by disciplining. If the father is more strict than the mother so when the father is around the children are a little more apprehensive to play freely just out of fear that they might get in trouble by their father; whereas the mother is more loving and allow the twins to explore more and develop more of their personality freely. This could be argued to be a nurture trait between the twins that will vary based on the emotions that they are feeling. Natures vs. Nurture run very close together, but are very distinctive. It is fun to watch and try to distinguish between the two and see who has which traits especially when you have twins. There are several studies such as the Twice the Talent article that have examples of how nurture vs. nature and the process of the human growth and development are all tied into one story. Its all around us every day. Early Childhood development most commonly refers to the time between birth and schooling, at approximately age 3. Many people in the field agree that this developmental period is the most critical and the most liable in any childs development. There has been a lot of research as to whether a childs environment (nurture) or a childs genetics (nature) are most affecting. My preliminary hypothesis is that there is a balance between the two, although it is not half and half. During this time period many amazing milestones are reached. Although according to studies, when it comes to those wonderful milestones of physical development, normal is a relative term, meaning every child accomplishes things at an individualized pace within a very clear time frame. Development includes everything from physical development, where the child starts out unable to roll over and proceeds to crawling, walking and running, to mental development where the child goes from barely expressing more than a few e motions, to speaking complete sentences and telling stories, to brain development specifically. Studies agrees saying, all periods of brain development probably begin within the first years of life. Every child goes through many phases in a comparatively short amount of time. There is a sizable amount of debate as to what is influential to early childhood development. Some people, particularly geneticists, say that nature plays the most important role. These people believe that children inherit a lot of their looks, personality, and skills from their parents and the children will, essentially, turn out to be a combination of their parents. Others say that nurture is the most important. They believe that a parent can control the type of person their child will become by different parenting techniques, interactions and home environments. There is, as in any debate, a middle ground that a lot of people think is how development works, and there is evidence that this may also be accurate . Nature is a quite specific term. It refers to genetic material that controls ones appearance, temperaments, and abilities. These are a preset list that cannot be altered and is inherited from both of the parents. This can include things such as height, eye color, ability to read or learn a language, temper or patience and many, many more. Some of these things such as temper are debated as to whether or not they are part of your internal nature, which makes nature versus nurture an even more complicated debate. One of the earliest signs of genes showing through is the first emotions. Only minutes after being born, babies in the nursery will feel sympathy and empathy for each other and when one starts to cry, others start to cry too They are not taught to do this, its just natural, they barely have had contact with adults. Emotions are essentially pre-programmed (Gable). Everyone is born with the genetic ability to express emotions of a big variety from joy to rage to fear, but they ha ve to be in a situation that brings them out. For example, a baby will not experience rage often. It would probably occur later on in life when the child is older and he or she gets in an argument. Brain and physical development are also essentially pre-programmed. There is a specific pattern that the various parts develop in, which is related to each other exactly. The length of time it takes to go through each developmental phase does vary from child to child but that time amount is often genetically fixed, varying on a week or more scale, depending on the phase. Physical development, which is more influenced by nature than nurture compared to mental development, basically moves from head to toe. First the head and neck gain control so the baby will raise its head while lying on its back. Language is another of the many things affected by nature. Before a baby is even an hour or so old it will recognize his native language and respond differently to that versus other. Babies also have the ability to hear, and thus learn, all the various sounds in any language but unless this is practiced and regularly heard they will lose the ability within the first year in life. An example of this would be a study done on Chinese babies. Babies of various ages and language exposure were tested to see whether they could tell the difference between an r and an l sound which Chinese adults have difficulty with. Babies with regular exposure to English and babies under age one could distinguish one from the other but other older babies had problems. The reason this is significant is that it shows humans are born with the ability to understand a great range of language even if it is not one that will be used and it is a part of your nature, when previously it was thought that all language skills must be taught. Now, Nurture abides of many things. It is the environment the child is raised in, including parenting, early schooling, the home, eating habits, interactions with people and many other things, but excluding genetics. As Sarah Gable says, The way a parent nurtures a baby has a profound effect on how the child develops. Stimulation is a very important part of brain development, which consists of anything that causes the brain to be used, through any of the senses. Without the stimulation the brain has no opportunity to develop, and because the human brain triples in size from one quarter to three quarters its adult size within the first year, its very important that this occurs early in life. Stimulation doesnt have to be anything as complex as piano lessons or vocabulary flashcards though. It can be as simple as hanging a mobile over the crib to give the child something to visually focus on. Vision is a particularly good sense to work on improving, as babies only truly see light, shad ow, and some colors for the first couple of months. By age two the baby usually has 20/60 vision, which continues to sharpen to about 20/25 by age six(Gable). Other stimulation can be anything from playing with new toys to regularly talking to the baby and pointing out people, objects, and other things as you talk about them. This will help the baby learn to make affiliations between speech and objects, which is how they learn the words for things, and also get the first interactions that are important. Gable says, it is also great to expose babies to new places and people, even if it going next door to your friends house with you. The way almost all studies are done with babies most often involve giving a baby a pacifier with instruments inside that can measure how fast and hard they are sucking on it. After the baby is given the pacifier various sounds are played or images are shown and the reactions are observed and recorded. Faster and stronger sucking on the pacifiers occurs wh en the baby is more attentive or astounded. As mentioned before, some of the arguments help both sides of the debate. For instance, although emotions and their reactions are pre-programmed, the situations that bring them out would be categorized as nurture which leads me to believe that nurture may be a bit more important. Also, with the topic of language, the idea that after a year babies start to lose the ability to hear the other phonetic sounds outside of their own native language means that without the regular exposure (nurture) they lose this. Its got to be nature because they are born with the ability, but its nurture because without use they lose it. As twins begin their adolescent years they seek out to establish their own unique qualities. While one teen may be interested in sports the other may be interested in music or art. There has not been a 100% guarantee that those interests have been linked to their genetic makeup or environmental factors. Although behavioral scientists have determined that genes play a role in personality development they havent yet determined how the genes interact in a particular personality trait. There is no gene for music or sports, so with that said environment must play an equal role. As teens begin to explore new friendships, they tend to seek out friends that are somewhat like themselves. One of the twins may be very shy and the other more outgoing. Choosing friends seems to be more on the environmental side of the scale. Some scientists have also believed that genetics contribute to most behavior attitudes but studies still have not shown certain proof. Being around twins, it may seem believa ble that their likes and dislikes can be related to their surroundings. On the other hand, when they are apart, sometimes they do some of the same things without even knowing which may be a part of the gene factor. It seems to be evident that both genetic and environmental factors play an equal part in our twin studies. As scientists continue to study those factors maybe they will come to a conclusion as to which factor is greater. In conclusion, almost everyone in any related field has an opinion as to which is truly more important, nature or nurture. The director of a group called the Minnesota Study of Twins Reared Apart, Thomas Bouchard, believes that 70 percent of a persons personality is genetic and 30 percent is due to environment. The director of the Louisville Twin Study, Adam Matheny, however, says it is 50-50. Although in our opinion is that, both nature and nurture are very important. As we have mentioned before, both of the two are affecting to language development and as well as emotions. A lot of physical development is pre-programmed to accompany with brain development and is brought about through nature. Nurture, such as stimulation, is also necessary for the brain to develop though. Even the cases of identical twins are not a perfect example of nature working its secret. If some of the ties happen to be coincidence and some happen to be based on doubtful knowledge of their past, the entire ide a seems less dependable. For example, the fact that the Easterling twins both named their sons James Allen or James Alan is simply naming the child after themselves, and then it might be Allen/Alan because they were told that their birth father was named Alan. The only way we could know for sure is to know more about the connection of all the things that are the same between them both. Since we dont know any context we can only take it as the doubtful information it is. Based on all my given information, I believe that nurture is more important than nature, at a balance of approximately 70 percent of early childhood development being influenced by a persons environment and 30 percent being influenced by genetics. The two are so tied together that you cannot ever fully divide one idea from another.

Battle of Gettysburg :: essays research papers

What was supposed to last 90 days, now dragged on for more than two years. It was apparent, now more than ever, that little was being accomplished but the taking of hundreds of thousands of lives. The war between the Union and Confederacy had been in a sort of deadlock where each side could claim victories as easy as defeats. By this time the south had the upper hand â€Å"militarily wise,† just coming off a magnificent tactical victory at Chancellorsville in May. General Lee headed the Confederacy’s, Army of Northern Virginia, General Meade headed the Union’s Army of the Potomac. Both sides saw the need to win that one, crucial victory to turn the tide completely in their favor. They would get their chances at a small town in Pennsylvania. The battle was dubbed the Battle of Gettysburg for the town of Gettysburg, PA.   Ã‚  Ã‚  Ã‚  Ã‚  By June of 1863 General Lee asked President Davis to march his army north out of VA. Davis granted Lee permission. Lee, with 75,000 troops, made his way north, just west of the Blue Ridge Mountains into Maryland. Lee made haste in doing so. He wanted the advantage to set up a defensive position forcing the Union to attack him there. His troops went from town to town for food and supplies. On June 28th they crossed into Pennsylvania and toward Gettysburg. Upon arrival about a mile northwest of town, Colonel Buford’s cavalry unit met Lee’s III Corps headed by General Hood. Much to his disappointment his troops had began to fight without his acknowledgement. Meanwhile, the Army of the Potomac was hot on Lee’s heels but marched east of the Blue Ridge so as not to be detected. Meade with 100,000 men would arrive piece by piece in the next two days from the south of town.   Ã‚  Ã‚  Ã‚  Ã‚  The battle was inevitable and it began here in a little known farm town. Both sides knew that Antietam was just a prelude, a year earlier, to the carnage which was to come. General and soldier alike could see what was unraveling. These armies saw a similar scenario the first time Lee brought his army north.   Ã‚  Ã‚  Ã‚  Ã‚  Many reasons can be attributed to why General Robert E. Lee wanted to lead his troops into hostile northern territory. He knew he would be vastly outnumbered and without support.   Ã‚  Ã‚  Ã‚  Ã‚  One reason was that for 2 years now Virginia was being destroyed do to battle and armies.

Enterprise Resource Planning and Software Systems Essay

Hershey Food Corporation, the biggest manufacturer of candy products in the United States, decided to implement a new Enterprise Resource Planning system titled Enterprise 21 starting in 1996. The ERP system consisted of many different software systems. These systems included SAP AG, Manugistics, and Siebel systems. With the implementation of these software systems, Hershey believed its mass market candy business strategy would be emphasized. Hershey’s Expected Benefits of Enterprise 21 Hershey had many goals for Enterprise 21. In general, Hershey had a goal of upgrading and standardizing the hardware and software systems. In attempt to upgrade the hardware, Hershey moved from a mainframe-based network to a client-server network. This upgrade would allow for Hershey to use and share its information with people inside the company as well as distributors outside the company, a critical aspect of establishing good customer relationships. The upgrade and standardization of the software system was a much larger goal. The SAP system, which allows for communication within company functions, was to be installed with other software systems. Manugistics software system would be used to forecast production and scheduling. Manugistics would also be useful as a transportation management system. The benefit of this system would greatly lower inventory holding costs and transportation costs, the two largest expenses in logistics management. Hershey also decided to implement Siebel systems, which is designed to aid in establishing and maintaining customer relationships, as well as a measuring device of the effectiveness of marketing strategies. Hershey’s Implementation Approach The first part of Hershey’s implementation process started with the installation of a bar-coding system. A bar-coding system is necessary to improve logistic management by tracking inbound and outbound materials and products. Due to a modification of the SAP system, Hershey decided to move the target date of the installation of the system to April of 1999. This new date meant the company had only thirty nine months to complete the implementation instead of the forty eight months originally forecasted. Due to the delay of the implementation of the full SAP system, the Siebel and Manugistics systems were also delayed. Because of the delays, the implementation of the new ERP system immediately caused problems because by mid July, when Halloween orders were arriving, the system had just been installed. Due to Halloween orders already arriving, Hershey’s information technology personnel decided to implement the ERP system using the cutover strategy, a very risky approach where all systems go into affect all at once. This approach failed, causing shortages with distributors of Hershey products. These shortages lead to bad customer relationships with distributors which further lead to bad relationships with their customers. Hershey could have used a much better implementation approach by slowly implementing their new system. The cutover strategy caused great confusion for employees who both entered orders and communicated those orders to production facilities and to employees who filled orders in warehouses. Causes of the Problems and Who is Responsible There are many different theories on the causes of the implementation failures of Hershey’s ERP system. Many believed that the software systems were not functioning properly. However, this was not the case, as these systems were operating smoothly in different units of Hershey. I believe the cause was directly related to the failure to use the systems properly. Due to the rushed implementation of the system, training and education of the new system was not properly or thoroughly conducted. Employees were confused not only how to operate the system but also did not see how the different software systems fit together. With better education and training, employees would have been able to process orders much more effectively and efficiently. The knowledge we have that the SAP system, along with Siebel and Manugistics, was working properly in other regions takes away the ability to blame the software companies for this ERP system failure. The blame has to be put in the hands of the information technology managers, as they were the personnel that decided to implement this system at such a fast pace. However, business managers and executives should have raised questions about the training of employees and potential disasters this system can cause. After all, the goal of an integrated ERP system is to link the different aspects of a business and to increase the communication between employees. Although IT personnel made the implementation approach decision, executives and managers should have had a larger role in the process before changing operations drastically as their busiest season was quickly approaching. Impacts on the Hershey Organization The largest impact that the Hershey organization had to deal with was the effect on the customer relationships. In an extremely competitive and global business world, customer relationships are one of the most important aspects of having a successful business. As noted in the article, distributors were unable to receive Hershey products, which further affected their customer relationships. This lead to a loss of distribution warehouse space as well as shelf space in stores, which forced customers to choose substitutes. Conclusion Although Hershey suffered huge losses in 1999 and part of 2000, they rebounded strongly in 2000. The reputation of quality products is what I believe to be the reason for their comeback. Without Hershey’s prior strong reputation and strong customer relationships, Hershey would not have been able to recover from this ERP system failure. All companies should use this failure as a guideline when implementing new software systems. Corporations must cautiously implement their systems in a manner that allows proper employee training and production efficiency while still maintaining customer relationships.

True Grit

Ronnie Simonson Mrs. Brown W-2 2-26-11 The Analysis of Baseball A very famous author and poet May Swenson, wrote a poem called the,† The Analysis of Baseball†. This Poem uses many types of poetry elements. The elements that are primarily used in, â€Å"The Analysis of Baseball† are Onamonpias, Rhyme, and metaphors. In the Poem,†The Analysis of Baseball† there are many Onamonpias used as an element of poetry. In this poem Onamonpias are used to get the reader into the poem and give excitement.The first example where an Onamonpia is used is when May Swenson says, â€Å"Ball bounces off bat, flies air, or thwack ball meets mitt. What that statement was saying was that the batter can choose whether to make contact with the ball or watch as it goes into the catcher’s mitt. One more example where an Onamonpia is used to give excitement to the poem is where she says, â€Å"Sometimes ball gets hit Pow when bat meets it, and sails to a place where mitt just has to quit. In that example the word POW is the sound that is going to occur when the ball meets the bat. Next in the poem, â€Å"The Analysis of Baseball† rhyme is another element of poetry used in this poem. In this poem rhyme is used because it gives it a scene of humor and helps the reader get a rhythm. The first example where rhyme is used is when the poet says, â€Å"Ball hates to take bat’s bait. † What that is saying is that the ball doses not want to come into a coalition with the bat or have a big impact.The next example of rhyme that is used stated is,† Ball flirts, bats late, don’t keep the date. † What that meant was that the batter was late to swing and now cannot hit the ball. The last main element of poetry that was used in, â€Å"The Analysis of Baseball† is Metaphors. One example of a metaphor is when May Swenson says, â€Å"Bat waits for ball to mate. Ball hates to take bats bait. † In that verse May Swen son is saying that the batter has swung and missed the ball and now has a strike because the bat wants to mate but the ball does not want to take bats bait.The next example where a metaphor is used is when she says, â€Å"Ball flirts, bats late, don’t keep the date. † What that statement was saying is the batter has once again swung and missed and now has an additional strike. This poem has used many types of elements of poetry. May Swenson used metaphors, rhyme, and Onamonpias to give this poem excitement and also help give the reader meaning to the poem. This poem also tells the reader what is happening without really even telling them what is happening. True Grit Ronnie Simonson Mrs. Brown W-2 2-26-11 The Analysis of Baseball A very famous author and poet May Swenson, wrote a poem called the,† The Analysis of Baseball†. This Poem uses many types of poetry elements. The elements that are primarily used in, â€Å"The Analysis of Baseball† are Onamonpias, Rhyme, and metaphors. In the Poem,†The Analysis of Baseball† there are many Onamonpias used as an element of poetry. In this poem Onamonpias are used to get the reader into the poem and give excitement.The first example where an Onamonpia is used is when May Swenson says, â€Å"Ball bounces off bat, flies air, or thwack ball meets mitt. What that statement was saying was that the batter can choose whether to make contact with the ball or watch as it goes into the catcher’s mitt. One more example where an Onamonpia is used to give excitement to the poem is where she says, â€Å"Sometimes ball gets hit Pow when bat meets it, and sails to a place where mitt just has to quit. In that example the word POW is the sound that is going to occur when the ball meets the bat. Next in the poem, â€Å"The Analysis of Baseball† rhyme is another element of poetry used in this poem. In this poem rhyme is used because it gives it a scene of humor and helps the reader get a rhythm. The first example where rhyme is used is when the poet says, â€Å"Ball hates to take bat’s bait. † What that is saying is that the ball doses not want to come into a coalition with the bat or have a big impact.The next example of rhyme that is used stated is,† Ball flirts, bats late, don’t keep the date. † What that meant was that the batter was late to swing and now cannot hit the ball. The last main element of poetry that was used in, â€Å"The Analysis of Baseball† is Metaphors. One example of a metaphor is when May Swenson says, â€Å"Bat waits for ball to mate. Ball hates to take bats bait. † In that verse May Swen son is saying that the batter has swung and missed the ball and now has a strike because the bat wants to mate but the ball does not want to take bats bait.The next example where a metaphor is used is when she says, â€Å"Ball flirts, bats late, don’t keep the date. † What that statement was saying is the batter has once again swung and missed and now has an additional strike. This poem has used many types of elements of poetry. May Swenson used metaphors, rhyme, and Onamonpias to give this poem excitement and also help give the reader meaning to the poem. This poem also tells the reader what is happening without really even telling them what is happening.